Name two ways Broncos Cheerleaders contribute to the team brand off the field.

• A. Community appearances and charitable fundraising/ambassador roles.
• B. Coaching youth teams.
• C. Selecting game day playlist.
• D. Designing uniform logos.

Answer: (A)

Off-field branding rests on how the squad engages with the public. Two main ways they strengthen the Broncos brand outside the stadium are community appearances and charitable fundraising/ambassador roles. Community appearances put the cheerleaders in front of fans at events, schools, and volunteer activities, building visibility and positive associations with the team. Charitable fundraising and ambassador work extend that impact by aligning the Broncos with good causes and showing social responsibility, which enhances trust and loyalty among supporters. Other activities like coaching youth teams, choosing a game day playlist, or designing logos aren’t the core public-facing roles that shape the team’s image and reach in the community.